Winning the Local Search Battle
Consumers are shifting from "what to buy" category searches to "where to buy" phrases. With that specificity comes a higher propensity to purchase. Which publishers are winning the local search charge?
View ArticleCan Google Predict the Next President?
A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the political world, as McCain and Obama are trying to build up their respective...
View ArticleGoogle Lets Go 100 Recruiters, Reorganizes Engineering Team
Engineers in Austin , Texas ; Trondheim, Norway; and Lulea, Sweden are required to relocate or say goodbye to the search engine. Google has reduced their recruiting efforts and, as such, layoffs have...
View ArticleAs Goes Google So Goes The Economy?
Firing 100 recruiters (and the implied drop in future hires) and the closing of its offices in Sweden and Norway, as well as a newly opened one in Austin , Texas are also the actions of a company...
View ArticleSearch Engine Industry has its own Version of March Madness
WebmasterWorld's PubCon will hold its first-ever Texas event celebrating all things search related under the sunny skies of the state's capital Austin . The leading search and Internet marketing gurus...
View ArticleIs There Such a Thing as the Perfect SEO?
SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. But is it right -- or even smart -- to expect an SEO to be a...
View ArticleEric Schmidt and Craig Mundie Named to President's Council of Advisors on...
William Press, Professor of Computer Sciences at the University of Texas at Austin The council is comprised of scientists and engineers who will advise President and Vice President on policy involving...
View ArticleAnd the 2009 Doodle 4 Google Winner Is ..... (Drum Roll, Please)
Miriam Elizabeth Lowery ~ Grade K, Austin Peay Elementary The 2009 Doodle 4 Google winner is Christin Engelberth, a sixth grader at Bernard Harris Middle School in San Antonio, Texas . Her entry was "A...
View ArticleSearch News & Headlines Around the Web - March 29, 2011
Mapping Hotpot Ratings in Austin , Texas , to Discover the Popular Spots - Hotpot Blog Search News Is Google Taking Your Traffic? ClickZ Q&A: How to Get a Sales Job at Google - ClickZ Chrome...
View ArticleGoogle Wants to Get More Local Businesses Online
Google is extending its offerings for small, local businesses with the addition of city pages highlighting Google Places pages and Google Offers for San Francisco, CA, and Charlotte, NC. Google also...
View ArticleGoogle & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011
Check out Google's most effective Web TV commercials of 2011, five of which made the AceMetrix top 10, including the Dear Sophie and Lady Gaga ads. Bing had three in the top 10, but also two in the...
View ArticleFacebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC
Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operation; is testing a new negative feedback feature is in...
View ArticleGoogle Offers Free & Discounted Wi-Fi at U.S. Malls, Airports
Google and Boingo Wireless are teaming up to offer free Wi-Fi at eight malls and discounted access in 16 major airports. Google’s sponsorship isn’t completely altruistic; people need to subscribe to...
View ArticlePutting a Spring in Your Marketing Step
Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper...
View ArticleKeyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced...
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from...
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